The half-life of a Pinterest pin is 1,600 times longer than a Facebook post. Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! With numbers like these, it’s easy to see what a powerhouse Pinterest has become. It’s growing like mad & the engagement rates are off the chart! And most importantly, your content has a longer shelf life on Pinterest. Imagine your best content popping up in the Pinterest feed 4 or 5 months after it was first pinned! This is a common occurrence on Pinterest. How to use Pinterest and benefit your business from it? We’re here to help you. Follow the simple Checklist for Pinterest and get going.