More Than Just a Logo

If you are a B2B firm that wants a logo design that will stay with your firm for the long-term, Grow Marketing is the agency of choice.

5 TIPS FOR Effective Logo Design

Designing a logo for your business can often be a challenging undertaking – involving time, resources and internal debate. A logo sets the stage for your company’s visual brand for years to come. It will dictate color, fonts, and graphics that will be applied to everything from your website to advertising to promotional materials. An effective logo has very specific attributes. Check out these 5 logo must-haves to keep your logo design process in check.

  1. Versatility – A logo must be versatile because it has so many potential applications. It should work in color or in black and white. It should work when it’s imprinted on something as small as a pen and as large as a billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo.
  2. Timelessness – A well-designed logo can last more than 30 years. The longevity of a logo contributes to brand awareness, so it’s important that the design does not reference design trends or a specific time period. It’s best to avoid over stylized fonts or design gimmicks like gradients and drop shadows that will go in and out of style.
  3. Simplicity – A logo should be legible and iconic. Some of the most effective logos are the simplest – comprised of basic shapes, such as circles and squares. Look at Target, Apple or WWF for example. The design isn’t earth-shattering nor does it try to convey every aspect of their business. The logos essentially act as a stamp and offer a visual clue to the company name or purpose.
  4. Consistency – The application of your logo must be extremely consistent. That’s why companies (big and small) have a brand guide that dictates how a logo should and should not be used. The consistent use of the logo will define its overall success. Most logos are simple and from a design perspective not incredibly interesting. It’s the consistent application repeatedly that helps the consumer/client to begin to link the brand mark with the company.
  5. Uniqueness – The purpose of a logo is to create a visual representation of your business. One of the key aspects of marketing is defining your company’s unique value proposition. What sets you apart from the competition? So naturally, it’s critical to have a logo that is unique. This can be difficult to achieve since it’s also important the logo is simple and appropriate for your industry. But this uniqueness can come from a myriad of qualities including the name, color, fonts, shape, and composition. Keep in mind, logos aren’t meant to be literal, they should be a visual peephole into the values and story of a business.

So, the next time you embark on a rebranding, let these five attributes be the litmus test for successful logo design.

Our Logo Packages


Standard Package

Grow Package

Lead Package

Unlimited Revision Yes Yes Yes
Logo Options 3 5 7
Web Icon No Yes Yes
Social Media No 1 Platform 2 Platforms
Mock-up’s 3 5 8
Stationery & Business Cards No No Yes
Lifetime Storage 3 Months 6 Months 12 Months
Turn-around Time 3-4 Days 3-4 Days 2-3 Days
AI, EPS, and Other file formats Yes Yes Yes
3D & Animated No Yes Yes
Multi Designs Single 3 Designs 7 Designs

Contact Grow Marketing today to learn more about the logo and branding design for your business.